Aircraft manufacturers marketing warfare

Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands

Manufacturers and retailers have chosen varied brand portfolio structures for business performance. This study surveys consumer attitudes toward manufacturers’ brands and retailers’ store brands chosen from Taiwan retailing outlets. Research findings indicate that manufacturers’ brands intensify high quality and high price strategies, pursue appropriate promotion activities, and develop brand e...

Common factors in the withdrawal of European aircraft manufacturers from the regional aircraft market

We investigate whether there were common causes for the withdrawal from the regional aircraft market of three established manufacturers (BAE Systems, Fokker and Saab), while competitors thrived. We focus on the markets for 50and 100-seat aircraft. One cause concerning the 50-seat market was the introduction of a new class of aircraft, the regional jet, which pushed the less successful turboprop...

Naval Air Warfare Center Aircraft Division Patuxent River, Maryland

Naval Air Warfare Center Aircraft Division Patuxent River, Maryland

Advice for Manufacturers Advice from Experienced Manufacturers to Aspiring Manufacturers

Part of the second goal of the project was to develop information that could help organizations hoping to develop and commercialize medical devices to understand the managed care market environment and to prepare accordingly. We asked interview respondents representing manufacturers to offer advice for such organizations. Interview respondents generally offered extensive and thoughtful answers ...